Authors appreciate the power of color to not just describe a shade but evoke an emotion. How different is your reaction to a woman’s dress described as sky blue (flirty) versus electric blue (bold) versus navy (conservative)? The color choices tell you not just about the dress, but something about the wearer as well.

The colors of things are such distinctive characteristics that we have a full palette of clichés about them—another reason to give their descriptions careful attention in your prose.

Sherwin-Williams, the paint people who each year bring us the “color of the year” (read my take on their ironic choice of Living Coral for 2019) puts well-spent energy into trend forecasting. And there definitely are color trends. One of them may show up on the cover of your next book. Certain colors are so trendy that they age quickly and not well. The 2020 Color of the Year, by the way: Naval. Good old navy blue.

S-W’s color aces have announced the company’s colormix forecast for 2020. Their several palettes are lumped under the rubric of “wellness,” because, they say, designers are seeking colors that enhance social, spiritual, physical, and emotional factors. Go for it! Interestingly, a S-W marketing manager looks to our world in describing her goals: “Designers want color to enhance the story they are telling.” Raising my hand.

You might check whether one of the S-W palettes inspires an overall feel for a character or setting you’re working on. Scandi authors will likely stick with gray. Or, maybe you just need to repaint your office. A collection of some of my favorite books about color, described here and here too.

Photo: jpeter2 for Pixabay, creative commons license