What makes a good book cover? An important questions because, as we all know, people are going to judge our book by the cover before they even pick it up. The old admonition not to do that is for naught.
While you might think your cover should be “unique” and “uniquely you,” marketing consultants say no to that. They say it should look the same as the cover of the books the reader typically chooses. Comfortably familiar. This must be the reason we see so many thriller covers with silhouettes of women walking alone at night, often into the woods. (Who does that? First of all, you’d ruin your shoes.) Here are the covers I’ve liked best far this year (and one outstanding cover from 2020). Maybe the best advice is, “if it works, it works,” in which case none of the other rules count.
Play the Red Queen – From the moment I saw this cover, I knew I had to read the book. It is part of a growing number of books with a graphic cover rather than a photograph, it looks interesting, it has action, and I liked the mesmerizing pattern. I felt the same way about The Aosawa Murders. Loved both.
Absentees and Infinite – both of these covers work very well with the book title, subtly and graphically reinforcing it, which is helpful on those extremely rare occasions when you can’t quite remember something. And they use the popular cool teal color scheme. Haven’t read either book. Any good?
Blacktop Wasteland – the derelict cars, the relentless daylight, the Black man seen, but not actually in the picture. Symbolically powerful. And the white type works both with the light sky and the darker car bodies. This is the cover of the audio version, so the format’s more square. (Another great book!)
Hotel Cartagena – Orenda Books has given Simone Buchholz’s police thrillers similar black night, neon-infused covers that are jazzy and unmistakable (so much for looking like everything else). A good fit with her lively protagonist.
Educated – This cover is a triumph of metaphor. The book describes a girl’s struggle to use education to pull herself up from the dominance and isolation oof her survivalist Idaho family. Look like a #2 pencil to you? The scatterings of black “graphite shavings” are her, standing on the mountain of obstacles she’s overcome.