{"id":1873,"date":"2014-04-16T07:59:40","date_gmt":"2014-04-16T11:59:40","guid":{"rendered":"http:\/\/vweisfeld.com\/?p=1873"},"modified":"2017-09-27T17:28:14","modified_gmt":"2017-09-27T21:28:14","slug":"personal-branding-pitfalls","status":"publish","type":"post","link":"https:\/\/vweisfeld.com\/?p=1873","title":{"rendered":"Personal Branding Pitfalls"},"content":{"rendered":"
\"branding\"<\/a>

(photo: farm7.static.flickr Derek Gavey)<\/p><\/div>\n

Say you\u2019re a Hollywood icon, but business has been a little slow. You need a new brand, an new image. Business cards! Italian designer Behanc\u0113<\/a> has ideas for you! From Nemo\u2019s Sushi Bar, to Rosemary\u2019s Babysitting, they can repackage your celluloid skills into whole new career paths, suggests a Wired<\/i> article<\/a> by Angela Watercutter. (Her name itself could be a brand, in whole.)<\/p>\n

Branding, like any other good idea taken to extremes, lends itself to parody, and no branch of it more so than the dubious activity of personal branding<\/a>, with \u201cpeople turning themselves into web superstars in their niches.\u201d The pro-branding author of this hilarious web post provides personal branding stories for seven individuals. The post confirms that I\u2019m out of the branding zeitgeist because, regrettably, I have never heard of any of them (have you??). Take, for example, Erika Napolitano, about whom the blogger says, \u201cAnybody that refers to her followers as \u2018bitches\u2019 deserves my immediate respect.\u201d It\u2019s great to see Americans haven\u2019t lost their ability to laugh at themselves. At least I hope that\u2019s what\u2019s going on.<\/p>\n

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