{"id":5460,"date":"2016-03-24T08:12:04","date_gmt":"2016-03-24T12:12:04","guid":{"rendered":"http:\/\/vweisfeld.com\/?p=5460"},"modified":"2016-03-24T08:12:04","modified_gmt":"2016-03-24T12:12:04","slug":"your-websites-about-me-page","status":"publish","type":"post","link":"https:\/\/vweisfeld.com\/?p=5460","title":{"rendered":"Your Website’s “About Me” Page"},"content":{"rendered":"
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(photo: Carol Von Canon, creative commons license)<\/p><\/div>\n

Just in time for a spring spruce-up of your web home, my favorite book marketing guru Sandra Beckwith<\/a> posted a how-to on upgrading the \u201cAbout Me\u201d page. On this website, the page is called \u201cWho Is?\u201d\u2014a faint echo of the mystery theme (perhaps should be \u201cWhodunnit?\u201d). The post was written by serial entrepreneur Andrew Wise whose online success means his advice is worth listening to, and it\u2019s of interest to all authors maintaining a web site or thinking about starting one.<\/p>\n

The biggest reason not to \u201ccreate and forget\u201d this page is that our visitors read it. In fact, says Wise, it\u2019s usually one of the 10 most popular pages on a site. I was surprised to learn that\u2019s true of my site, too. New visitors want to know we’re reliable\u2014regardless of what kind of stuff we write. He\u2019s distilled a lot of insight into this infographic<\/a> (click on it for a larger view).<\/p>\n

At a minimum, the About Me page should:<\/p>\n