{"id":7722,"date":"2019-01-23T08:09:27","date_gmt":"2019-01-23T13:09:27","guid":{"rendered":"https:\/\/vweisfeld.com\/?p=7722"},"modified":"2019-02-14T07:42:17","modified_gmt":"2019-02-14T12:42:17","slug":"the-ironies-of-living-coral","status":"publish","type":"post","link":"https:\/\/vweisfeld.com\/?p=7722","title":{"rendered":"The Ironies of “Living Coral”"},"content":{"rendered":"\n
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Spent much time with graphic artists? Then you\u2019re probably familiar with Pantone, the professional color standard for design in advertising, publications, fashion, cosmetics, and a whole range of products, including book cover design. It already popped up a few years ago. Remember Crazy Rich Asians<\/em>?<\/p>\n\n\n\n

Every year,  Pantone\u2019s color trend-watchers proclaim a \u201ccolor of the year,\u201d and for 2019, it\u2019s Pantone 16-1546, a soft pinky orange called \u201cLiving Coral<\/a>.\u201d Pantone considers it a life-affirming, nurturing shade, never mind the irony that the life-negating, destructive reality of global warming is fast making \u201cliving coral\u201d an anachronism. <\/p>\n\n\n\n

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But let\u2019s nod to the intent here. To Pantone, designers, including book jacket designers, will be gravitating toward this optimistic color. \u201cIt\u2019s truly a reflection of what\u2019s needed in our world today,\u201d Laurie Pressman, the Pantone Color Institute\u2019s vice president told the Associated Press. <\/p>\n\n\n\n

That all sounds so positive, I thought I\u2019d check it against\na couple of my color analysis books<\/a>.<\/p>\n\n\n\n

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My Fortune-Telling Book of Colors<\/em> has a one-word signifier for many colors, and for coral, it\u2019s \u201cwise.\u201d The color in the book that better matches Pantone\u2019s shade is \u201cpersimmon,\u201d which signifies \u201chealthy.\u201d Something off there, though it captures the optimism. You like the color? Then flowers that book recommends for you are roses, tulips, dahlias, peonies, and orchids. <\/p>\n\n\n\n

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Especially helpful to us writers is the advice to wear this color when we want to motivate ourselves and get results. <\/p>\n\n\n\n

The closest shade to Pantone 16-1546 in The Secret Lives of Color<\/em> is actually amaranth, if it were a few shades paler. In another irony, garlands of amaranth (the plant) were used to honor the Greek heroes because their everlasting blossoms suggested immortality. If only that were the case for our real living coral. <\/p>\n\n\n\n

Further Reading<\/strong><\/p>\n\n\n\n

“12 Questions to ask when hiring a book cover designer” <\/a>by Diana Urban on the BookBub Partners blog, 23 January 2019.<\/p>\n","protected":false},"excerpt":{"rendered":"

Spent much time with graphic artists? Then you\u2019re probably familiar with Pantone, the professional color standard for design in advertising, publications, fashion, cosmetics, and a whole range of products, including book cover design. It already popped up a few years … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":7723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"The Ironies of \"Living Coral\" - Pantone's color of the year popping up on your book cover too?","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[63,104],"tags":[215,1485],"class_list":["post-7722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-the-morgue","tag-graphic-design","tag-pantone"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/vweisfeld.com\/wp-content\/uploads\/2019\/01\/Sweet-Bitter.jpg?fit=218%2C218&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2NkiT-20y","_links":{"self":[{"href":"https:\/\/vweisfeld.com\/index.php?rest_route=\/wp\/v2\/posts\/7722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vweisfeld.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vweisfeld.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vweisfeld.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vweisfeld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7722"}],"version-history":[{"count":2,"href":"https:\/\/vweisfeld.com\/index.php?rest_route=\/wp\/v2\/posts\/7722\/revisions"}],"predecessor-version":[{"id":7730,"href":"https:\/\/vweisfeld.com\/index.php?rest_route=\/wp\/v2\/posts\/7722\/revisions\/7730"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vweisfeld.com\/index.php?rest_route=\/wp\/v2\/media\/7723"}],"wp:attachment":[{"href":"https:\/\/vweisfeld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vweisfeld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vweisfeld.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}