{"id":7997,"date":"2019-06-06T07:49:39","date_gmt":"2019-06-06T11:49:39","guid":{"rendered":"https:\/\/vweisfeld.com\/?p=7997"},"modified":"2019-06-06T07:49:39","modified_gmt":"2019-06-06T11:49:39","slug":"book-promotion-trends-2019","status":"publish","type":"post","link":"https:\/\/vweisfeld.com\/?p=7997","title":{"rendered":"Book Promotion Trends: 2019"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

Diana Urban and BookBub has compiled a helpful\nanalysis of book promotion trends<\/a> based on the panel discussions and\npresentations at this year\u2019s BookExpo 2019. If you have a book coming out in\nthe next year or so, one or more of these six trends may either help or\nfrustrate you. In either case, be prepared!<\/p>\n\n\n\n

1. Publishers start sending out advance reading copies<\/em> of big debut books at least a year before\npublication. This is one reason you hear that incessant drumbeat for a few\nbooks and others launch with a whisper.<\/p>\n\n\n\n

2. Publishers are using display ads on platforms that let\nthem carefully target the relevant\naudience<\/em> for these big debuts, and these, too, start six months ahead.\nThose splashy ads you see in The New\nYorker<\/em> are usually for established authors\u2014that is, your next<\/em> book. BookBub\u2019s further thoughts on\ntarget marketing<\/a> are here.<\/p>\n\n\n\n

3. Publicists are trying to enhance the ARC package<\/em> with personalized notes to potential\nreviewers and librarians, fancy packaging, etc. It can\u2019t hurt to suggest some\nideas of your own, or if you\u2019re mailing those copies yourself, to do more than\nstuff them into a jiffy-bag. I mean, we\u2019re creative, right?<\/p>\n\n\n\n

4. She provides a helpful list of how to organize a publicity campaign<\/em>, and when to do what, starting\nat least six months out. If you need more detailed advice on anything in this\nlist, you may be able to find it in the Tips or Resources sections of Build Book Buzz<\/a>, an excellent book promotion\n\u201chow-to\u201d website from my friend Sandra Beckwith.<\/p>\n\n\n\n

5. Reinforcing point two was the advice to focus on niche marketing<\/em> by finding out\nwhat your target audience is reading (anything free) and where they go online,\nso that your choices of media and marketing messages hit their sweet spot.<\/p>\n\n\n\n

6. Tips on how to collaborate\nwith indie bookstores<\/em> covered the importance of building relationships with\nthem early; how to use events not just to promote your book, but with the\nmindset of connecting with readers; and how to support the bookstore after your\nevent. More tips on working with\nindie bookstores<\/a> are here.<\/p>\n\n\n\n

Onward!<\/p>\n","protected":false},"excerpt":{"rendered":"

Diana Urban and BookBub has compiled a helpful analysis of book promotion trends based on the panel discussions and presentations at this year\u2019s BookExpo 2019. If you have a book coming out in the next year or so, one or … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":7996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Book Promotion Trends: 2019 - six trends that may affect the launch of your new book!","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[174,64,68],"tags":[],"class_list":["post-7997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-first-draft-blog","category-promotion","category-publishing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/vweisfeld.com\/wp-content\/uploads\/2019\/06\/Lego-Crowd.jpg?fit=356%2C360&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2NkiT-24Z","_links":{"self":[{"href":"https:\/\/vweisfeld.com\/index.php?rest_route=\/wp\/v2\/posts\/7997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vweisfeld.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vweisfeld.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vweisfeld.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vweisfeld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7997"}],"version-history":[{"count":1,"href":"https:\/\/vweisfeld.com\/index.php?rest_route=\/wp\/v2\/posts\/7997\/revisions"}],"predecessor-version":[{"id":7998,"href":"https:\/\/vweisfeld.com\/index.php?rest_route=\/wp\/v2\/posts\/7997\/revisions\/7998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vweisfeld.com\/index.php?rest_route=\/wp\/v2\/media\/7996"}],"wp:attachment":[{"href":"https:\/\/vweisfeld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vweisfeld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vweisfeld.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}