Periodically authors get motivated to revisit a persistent question, Why Won’t Men Read Their Books? It’s pretty discouraging to think that a big chunk of the population who might read a mystery/crime book, who say that’s their favorite genre to read, will dismiss out of hand the one they’re working!
An article by the gender-masking MA Sieghart in last Sunday’s Guardian newspaper takes up the issue once again. “Female authors through the centuries, from the Brontë sisters to George Eliot to JK Rowling, have felt obliged to disguise their gender to persuade boys and men to read their books. But now? Is it really still necessary? The sad answer is yes.” Sieghart set about to document that for her new book, The Authority Gap, through a survey she commissioned from Nielsen Book Research. The result? “Men were disproportionately unlikely even to open a book by a woman.”
Take top-selling female authors. Less than one reader in five is male. Then take top-selling male authors. Almost half (45%) of their readers are women. Clearly, women are much more comfortable reading across gender than men are. A question of quality, you ask? No, Sieghart says, pointing out that women authored nine of the ten best-selling literary novels of 2017.
I’ve puzzled over this a lot in previous posts. Now Sieghart takes the issue beyond a marketing conundrum, suggesting a more serious problem underneath. By cutting themselves off from the ideas, imaginations, experiences, and perspectives of women, as expressed in the books they write, men limit their ability to understand half the world. It’s a familiar-sounding argument from another domain when she says, as a result, men “will continue to see the world through an almost entirely male lens, with the male experience as the default.” The stories women tell—and the women themselves—will be niche, when in reality, they are not niche stories; they are human stories.
I found this in the early ’80s when I was writing paranormal and belonged to a mixed group of speculative fiction writers. My stories were fairly action-oriented and scary, and though most had female protagonists a couple had male “leads.” When I talked about them to the other members of my group, the women often expressed curiosity and interest, the guys almost never. It was as if they assumed anything I wrote wouldn’t be very good or “their” kind of story. Same when I went to conferences and took a table to sell my stuff (published by a legit small press). I also won some indie awards, but nothing made any difference.