Promotion, Promotion

Yesterday, The Writer’s Workshop at Authors Publish sponsored a pre-launch event for author Jennifer Givhan to talk about the development of her soon-to-be-published novel River Woman, River Demon. She was joined by Isabella Nugent, a publicist for Givhan’s publisher Blackstone, and the two discussed the publicity strategies they developed for the new book.

The inspiration for River Woman, River Demon, Givhan said, was a series of personal upheavals. She gives credit to both the strength and spirit of family for helping her weather these challenges and giving her a profound sense of herself as a person. This carries over into her book publicity strategy, where she looked for activities compatible with how she sees the world. It was an important idea that an author’s marketing activities have to be true to them as a person, in order to feel authentic (and doable). Otherwise, they can be awkward and unpersuasive.

This leads naturally to the notion that the author and the publicist need to develop a strong, mutually respectful, partnership. There are many ways to publicize a book, and the publicist has to hear it when the author isn’t comfortable with something.

The whole strategy development process for River Woman, River Demon took about nine months to plan and carry out. One of the first tasks was to cast a wide net for blurbs from other authors that then could be used to garner media publicity. During downtime, as the book was getting ready for market, Jenn made it a point to respond “yes” to as many requests for blurbs or other assistance from other authors as she could. Giving other writers uplift, she believes, not only makes her feel good, but in the long run will be of benefit to the larger writing community, herself included.

She recommends teaming up with other authors for publicity—doing readings together, interviewing each other, and so on. Authors working with smaller publishers may have a somewhat easier time making connections with their “sibs.”

Jenn also invested in an outside publicist, interviewing a great many, which resulted in some free consultations, even though she was up-front about her budgetary constraints. Even staying within budget, this extra help was useful. Jenn and Isabella talked about the importance of identifying all the different sets of contacts Jenn has. She is a novelist, but she’s also a poet, and those connections in the poetry world have led to some unpredictable good results and cross-promotions. “You don’t know who all of your readers are, and ultimately, they may connect.” I’ve certainly found that in promoting Architect of Courage. Reviews, help, invitations end up coming from all sorts of wonderful places!

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I describe my promotion strategy for not driving myself crazy right here.

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