I first learned about the Sandy Hook school shootings on Twitter, moments after they occurred. Celebrity obits quickly appear on Facebook. Social media make it easy to share news and information, and lots of us do it. Exactly how many? And what do we share?
InkHouse Media + Marketing conducted a survey of 1000 U.S. adults’ sharing habits and found out the top reason people say they share is to “inform.” 54% of us do that, and half that number share to “entertain.” Equal percentages (12%) claim they share “thoughtful articles with tips from experts” and “cute animal photos.” Email remains a more popular sharing vehicle than social media.
But for getting our news, 73% of us still rely on tv, 52% on news websites, 36% on print magazines and newspapers, 25% on radio (that would be me!), and only 23% on social media.