Personal Branding Pitfalls


(photo: Derek Gavey)

Say you’re a Hollywood icon, but business has been a little slow. You need a new brand, an new image. Business cards! Italian designer Behancē has ideas for you! From Nemo’s Sushi Bar, to Rosemary’s Babysitting, they can repackage your celluloid skills into whole new career paths, suggests a Wired article by Angela Watercutter. (Her name itself could be a brand, in whole.)

Branding, like any other good idea taken to extremes, lends itself to parody, and no branch of it more so than the dubious activity of personal branding, with “people turning themselves into web superstars in their niches.” The pro-branding author of this hilarious web post provides personal branding stories for seven individuals. The post confirms that I’m out of the branding zeitgeist because, regrettably, I have never heard of any of them (have you??). Take, for example, Erika Napolitano, about whom the blogger says, “Anybody that refers to her followers as ‘bitches’ deserves my immediate respect.” It’s great to see Americans haven’t lost their ability to laugh at themselves. At least I hope that’s what’s going on.

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