
Saturday’s “business side of writing” workshop reiterated the familiar disheartening theme that today’s authors (especially new authors) cannot focus solely on their writing. They need to think like entrepreneurs. Extroverts make great entrepreneurs. Alas, most writers are introverts, people who love to sit alone at their computers and create worlds.
“I don’t want to do all that promotion stuff, and I don’t know how!” is the common reaction. It’s like telling a boy who loves baseball that to succeed he also needs to take up needlepoint.
One of the presenters, Bob Mayer, pointed out today’s writers must compete fiercely for discoverability. In recent years, the estimated number of books published (mostly self-published) in the United States is between 600,000 and 1,000,000 a year. It takes a lot of effort to have any book noticed. It’s one frozen drop in a Niagara of ice.
Only two hardcover fiction books have been on the current New York Times list of best-sellers for more than 16 weeks (alas, and my snobbery is showing, one is by Dan Brown, but the other is Gone Girl, a super read). Eleven of the 15 have been on the list less than three months. Remember when books were on the best-seller list for a year or more? Those were the horse-and-buggy days of book marketing, as gone as the girl is.
Our second coach, the estimable Jen Talty, pointed out the flaw in writers’ tendency to hang out with other writers—people who don’t ask, “So when is your book coming out?” when they learn the first draft (of probably 15) is done. What she advised writers to do is to connect with readers. That takes work and as much creativity as goes into the novel itself. “My book is for everyone” isn’t a marketing strategy.
Talty and Mayer have their own publishing partners enterprise, Cool Gus Publishing, capitalizing on opportunities in both traditional and electronic publishing. A key difference between the two is that traditional publishers are most interested in initial sales. If a book doesn’t do well out of the gate, traditional publishers’ efforts to promote it go from minimal to nonexistent, and the book vanishes. By contrast, Amazon (Kindle) and other e-publishers are in it for the long haul. Maintaining the e-file is all but free, and if an author has a book success next year or the year after or the year after that, sales of the earlier book will likely head up, too. Writers sitting on a backlist of books that never sold well are finding new revenues.
The publishing mountain gets steeper, but writers persist. It’s in our bones. Perhaps that’s because, as Mayer said, and contrary to the common expression, “Storytelling is the oldest profession.”
’Tis the season for “best of” lists, and reading other reviewers’ lists of “Best books of 2013” is setting up my reading list for 2014 very well! Truth is, there are so many good new authors and so many interesting non-fiction books, being totally current seems hopeless.
Last week I wrote about the interview with
The Doors drone in the background of my mind as I write this, my foolish friend. I’ve spent a lot of time lately thinking about the beginning of novels and stories. Certainly a strong beginning is essential when you’re trying to hook an agent or a publisher—and maybe, someday, a reader!—and reel them into your narrative. So those, I’ve been practicing.
Where do words come from? The dictionary’s entries arrive in their alphabetical slots through a lengthy process of vetting. Rules of acceptance require that they be fairly well accepted, at least in some significant population subset (rocket scientists or software engineers, for example), that they don’t squat precisely on the meaning territory of an existing word, that they be pronounceable, and so on. Which may explain what doomed Prince’s preferred name, above. Meanwhile, on the frontiers of language use—how you and I talk and write—whole arrays of new and often context-specific words crop up.
Except for the Stephen Kings of the world, authors these days are expected to take a big hand (and perhaps the only hand) in the multiple activities of book promotion, even when the book has a commercial publisher. But that isn’t the end of it. Deciding to write a book presents the author with numerous chances for do-it-yourself consternation.
Martelle’s book also went through some cover re-designs to try to prompt the John Paul Jones connection. No dice. (J.P. looks a little bemused by all this, no?) At least Martelle had his publisher’s help with that. Authors who publish independently have to work out cover designs for themselves. Some hire a good designer and benefit greatly from it. Some go the DIY route, with predictable results. Some of their creations are at
I took Book Drum for a test spin using one of my favorite books,