If the button for your car radio’s Oldies’ station is shiny from use, there’s a travel stop for you in Detroit. The Motown Museum’s headquarters and studio, Hitsville, USA, contained in two connected American Foursquares at 2648 West Grand Boulevard.
Once success arrived, Motown founder Berry Gordy, Jr., had offices and operations departments in seven houses he owned on both sides of the street, later expanding into a ten-story office building, and eventually moving his whole operation to Los Angeles in 1972. But these buildings are the original home of the Gordy family, as well as the enterprise that created the soundtrack of the 1960s and 19970s: Stevie Wonder, The Temptations, The Supremes, Martha Reeves and the Vandellas, Smokey Robinson, The Marvelettes, Marvin Gaye, the Jackson 5, and so many more.
Gordie’s sister Esther Gordy Edwards recognized the importance of this original spot and founded the museum in 1985. When Gordy lived there, local kids who had a musical idea were welcome day or night, under the theory that “you can’t put a time limit on creativity.”
Gordie recruited a backup band from Detroit jazz clubs, that became legendary as the Funk Brothers (fantastic documentary about them: Standing in the Shadow of Motown). Likewise one of his girl groups, the Andantes, served as backup singers on dozens of iconic records, from “I Heard it Through the Grapevine” to “Reach Out I’ll Be There.” Gordy wanted music and lyrics that were upbeat. “Part storefront church gospel, part jazz joint on a Saturday night, part street corner symphony,” that was the Motown Sound.
Though many Motown performers became major stars, they started as neighborhood kids. They knew each other from living down the block or around the corner, and many of them weren’t out of high school yet. Gordy set up an “artist personal development” program for them, headed by talent agent Maxine Powell, who taught grooming, poise, and social graces, to give these young people the polish that would support their success.
Museum visits are conducted by tour leaders in small groups and include a brief film plus an opportunity to sing in the legendary Studio A, where so much great music was created. The costume display, sample records, and photographs of those early days are amazing, though your tour group will move ahead before you can begin to read all the captions!