Indie-Author Book Promotion Spending Lags

books

(photo: wikimedia.org)

A recent survey of a mix of self-published authors, reported by Dana Beth Weinberg, suggests the extent to which individual authors are outsourcing some of the tasks that in the good ol’ days, were done by their publisher. There’s a range of those tasks, and some authors do a few of them on their own, and some authors engage several people to accomplish the whole shebang. Recently, some formal book-publishing “teams” have been developed, and they can be expensive and low-performing (see the recent update on the class action lawsuit against Penguin-Random House’s company, “Author Solutions, Inc.,” a costly team service many authors complain under-performs.)

The 2014 survey was conducted by Digital Book World and Writer’s Digest and received information from almost 2,200 self-published and hybrid (both self- and traditionally-published) authors about their most recent self-publishing experience. Just under half of these authors obtained outside help. Apparently believing you can judge a book by its cover, most often they hired a cover artist (35% percent); and 20-25% obtained help with formatting, print on demand, and copy editing. Amazingly, since book sales is the biggest problem for self-published authors, only 11% got help with marketing and promotion!

Only 112 of the 1,900 authors who reported their earnings (net or gross? article doesn’t say) made $10,000 or more from this recent book, and there is a definite trend line between spending more on services and higher earnings. However, most of the authors had a median expense of $0, and earned less than $1,000 on their book. Even among the highest-earning group, only 20 percent of authors spent on marketing and promotion. Something wrong here. And it may be in part that authors feel competent to look at a book cover and say whether they think it’s good or not, but not to assess a marketing campaign that isn’t working.

Tamer of Horses

Iliad, Hector, Tamer of Horses

Hector, Tamer of Horses (photo: farm6.staticflickr.com)

A wonderful play by Trenton playwright William Mastrosimone in production through 6/8 by the Passage Theatre Company. Amazing acting (Hector, played by Reynaldo Piniella; Ty Fletcher, by Edward O’Blenis; and Georgiane Fletcher, by Lynnette R. Freeman), and the well-plotted play moves along briskly, exploring the limits of teacher and teaching. The play never descends into sentimentality in dealing with a tough street kid and the middle-class couple that believes it better to try to save him than protect themselves. Direction by the sure-footed Adam Immerwahr.

The Iliad and its hero Hector, Tamer of Horses, also stars, providing enduring lessons to a generation that knows a Trojan as something you buy at the drug store. Homer’s words “take their place next to urban rap lyrics” as the modern-day Hector and the disaffected teacher “match wits in a struggle for Hector’s survival.” Passage Theatre productions appear at Trenton’s easy-to-get-to Mill Hill Playhouse. Secure parking right in front. Don’t miss it!

History is Personal

Edwards, Wilson County

Edwards graveyard, Wilson County, Tenn. (photo: author)

A trip to the New York Public Library’s Milstein Division this week with three friends was a chance to catch up on the progress we’re making with our family genealogies. Each of us has made surprising discoveries—a grandfather who, as a baby, was left at the doorstep of a foundling hospital; Tennessee Civil War veterans who lived the agonizing struggle of “brother against brother”; the ancestor who lived next door to the real-life House of the Seven Gables in Salem, Massachusetts, and was a member of the Salem Grand Jury two decades before the witch trials; the family grave markers revealing sons who died within days of each other in the 1918 influenza outbreak. I even know the names and a bit of the history of the ships that brought some of my ancestors to America in 1633 and the early 1900’s (Griffin, Kaiser Wilhelm II, and Amerika).

All writers can find inspiration in history, says a recent blog on the Writer magazine website by Hillary Casavant. From my own experience, looking at lives reduced to a few lines transcribed from some 180-year-old deed book, or the estate inventory that includes not only “a cowe and hoggs,” but also salt, pepper, and a coffee pot makes you think about what was valuable in a person’s life generations ago. (As a measure of changing living standards, my household has four coffee-pots and three tea-pots. No cowe or hoggs, though.)

These shards of insight prompt the thought, “I’d like to know the story behind that.” Just such an impulse set a writing colleague on a path to research one of her ancestors, born in the late 1800’s—the first woman to serve as a probation officer in the London criminal courts. Information is scattered, and she has the challenge of writing a fictionalized history. Another writer friend is compiling a set of essays on her family’s history that is closer to a conventional memoir, but viewed through a psychological lens—a thoughtful analysis of how a father’s treatment of his sons echoes through the family generations later.

Writers use history in many different ways to “make it real.” From my recent reading, additional examples are Robert Harris’s An Officer and A Spy, a novelization of the infamous Dreyfus case, in which all the players are known, and the mystery The Cold, Cold Ground by Adrian McKinty, which uses the hunger strikes in Northern Ireland’s HM Prison Maze not only as a backdrop but weaves it into the actions and motivations of the fictional characters. Movies plow this ground endlessly. I really enjoyed The Monuments Men, which, although it prompted inevitable historical quibbles, stayed closer to real experience than the more highly fictionalized The Train, the 1964 Burt Lancaster/Paul Scofield movie on the same theme, which I saw again on TV last night. (Illustrating how far from real life Hollywood must sometimes stray, Wikipedia reports that Lancaster injured his knee playing golf, and to explain his limp, the movie added a scene in which he is shot while crossing a pedestrian bridge. Also, the executions of a couple of characters occurred because the actors had other “contractual obligations.”)

Casavant provides links to websites that can provide historical inspiration, including the

lists of history facts in Mental Floss, a blog of noteworthy letters, and the Library of Congress’s 14.5 million photo and graphic archive. To her suggestions, I’d add that one’s own family history, the unique combinations of external events and internal dynamics that made them who they were, can also be a rich resource. In a sense, it’s a recasting of the much-abused advice to writers to “write what you know.” Or, as George Packer has said (his ancestors lived adjacent to mine on Hurricane Creek in Wilson County, Tennessee, BTW), “History, any history, confers meaning on a life.”

***Ellery Queen Mystery Magazine

Just finished the May, June, and July 2014 (how do they assign the date to this publication?) issues of EQMM. As always, a real mix of styles, eras, and plotting in the 28 stories therein, by both new and established mystery writers. Among the stories I liked best were those by:

homeless, dog

(photo: shiftfrequency.com)

  • Frankie Y. Bailey really got my curiosity going. She has a new book out, The Red Queen Dies
  • Alex Grecian – in whose story, a woman’s wireless pacemaker is threatened by a mysterious caller. Grecian, author of the NYT bestselling historical mystery The Yard, might have read the April 30 story on this website!
  • Brian Tobin’s “Teddy,” about a homeless man’s love for his dog, was powerful writing. Tobin’s two novels, The Ransom and A Victimless Crime, have been well-received.
  • I’ve grown to like the EQMM stories by Dave Zeltserman—two of whose mystery tales, A Killer’s Essence and Outsourced, are being optioned for film—which put a 21st century twist on the Archie-Nero Wolfe relationship. In Zeltserman’s version, “archie” is a “two-inch rectangular piece of advanced computer technology” that his owner, Julius, wears as a tie-pin. While Julius talks, Archie researches. Cute.
  • Liza Cody has created an engaging, not-so-sure of herself police constable Shareen Manasseh to good effect, and another story with Manasseh appears in the British Crime Writers’ Association’s new collection, Deadly Pleasures, and many novels, most recently, the Dickensian Lady Bag.

Travel Websites for Readers

travel diary

(photo: c2.staticflickr.com)

The Literary Traveler website links travel experiences and opportunities with the books, movies, and other artistic output originating from that place. Articles often feature out-of-the-ordinary places and themes, as well as locations with a literary past or some other relevant hook. For example, a recent article on Dubai described a Festival of Literature held there. This fall, the site organizers are planning a group trip to New Orleans, complete with reading list. You’ll find descriptions of hotels that have artistic connections and gear recommendations. There’s a fun blog, too, of readers’ travel adventures.

BootsnAll is a website for independent travelers that, inspiringly, features RTW (Around the World) travel. I chuckled seeing a recent article entitled “The Importance of Optimism”—no doubt a necessary bit of mental gear for dealing with the adversities ambitious travel agendas are likely to present. The site covers a full range of information for travelers, including a section on literature and a nifty travel planner to launch those wanderlust dreams.

Travelforkids.com includes book suggestions for just about wherever travel may take you and your children. Pleased to see a book of favorite Japanese children’s stories I’ve given as a gift is currently featured on the home page!

Related “First Draft” blog post: Backpack Books.

**** The New York Nobody Knows

Chinatown, New York

(photo: wikimedia.org)

By William B. Helmreich, a CUNY sociologist, who writes about his 6,000-mile walk along almost every block of New York’s five boroughs. He spends a lot of real estate talking about how that’s the only “real” way to see the city—no need to convince me! It’s a fascinating exploration of various themes, including gentrification, ethnicity, and community activity. The result is a kind of compendium of urban diversity, rather than the more usual portrait of individual neighborhoods. Absolutely fascinating.

The author is a genial-looking sort who is apparently game to talk to just about anyone about just about anything, especially their local community. He is perpetually impressed with the gumption of the people he meets, and his genuine curiosity prompts responses worthy of pondering.

Buying a bottle of water on a hot day from a young Hispanic street vendor, Helmreich asks, “How do you keep these bottles cold out here?” “Well, first I freeze them at home. That way they stay cold a long time.” “Where are you in school?” “I just graduated high school.” “What are you gonna do next?” “I’m going to Monroe College.” “For what?” “I’m going to be a rich businessman. It’s a great college.” New York spirit. Helmreich loves it, and so will you.

The Rum Diary

The Rum Diary, Johnny Depp, Hunter S. Thompson

(photo: pixabay.com)

Is it that drinking-to-oblivion has exhausted its limited appeal? Is it that we feel we’ve been there before? Is it that I’m just old and crotchety? If you have The Rum Diary (2011) (trailer) on your Netflix list, you’re in for a few good laughs, but a predictable romantic element and a decided downturn in enjoyment when the main character suddenly dons a cloak of sanctimony near the end.

The movie, set in Puerto Rico in the late 1950’s (great cars!) is based on Hunter S. Thompson’s book, and while Johnny Depp, Richard Jenkins, Aaron Eckhart, Michael Rispoli and Giovanni Ribisi (who makes the least likable character in the movie fun to watch) are more than fine in their roles, the material isn’t up to their performances. It might have been better as a straight comedy without hitting viewers with occasional deeply menacing information, then staggering on as if nothing just happened. Rotten Tomatoes critics rating: 50%.

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The Dream of the Great American Novel

classics, books, Great American Novel, Moby Dick

(picture: upload.wikimedia.org)

I hold out my hand. Take it, and wade with me into the murky waters of literary criticism as we consider the Great American Novel. Or, rather, Lawrence Buell’s 584-page new survey, The Dream of the Great American Novel. I’ve read several lengthy reviews of this book, as well as excerpts, and although I want to warm to the subject, I am feeling the chill of excessive academicism. Yes, there has to be more to literary criticism than “I liked it,” but I’m not ready to sacrifice on the altar of subjectivity my regard for an author’s achievement of beautiful writing or the creation of drama involving believable characters.

The entire concept of a Great American Novel (or G.A.N. as Henry James mockingly dubbed it) has come under repeated waves of skepticism, surviving “more as a dream than a goal,” Adam Gopnik suggests in his review in The New Yorker review (link below). Buell himself suggests that critics have believed the G.A.N. was “a misguided amateurish notion that had long since outlived its usefulness if ever it had any.” By the 1980s and 1990s, Michael Kimmage says in The New Republic, literary scholars “rejected the very notion of an American literature.”

The narrative form of the idealized G.A.N, Buell says in Salon (link below), is expected to “replicate the nation’s vast, sprawling, semichaotic social textures and landscapes from the macro to the minute.” Such an endeavor has been decried by some critics as “documentation for its own sake” and “the great American bore.” Yet, the sweeping realistic novel that would describe all social classes and stations of a particular historical period, that would have a narrative agenda—think Balzac, Thackeray, Dickens, or Zola—has not typically appeared in American literature. As Gopnik suggests, “in a country dedicated to the proposition of the autonomous individual, books about people defined by their place in a social web will never fly.”

Buell believes our greatest novels have splintered into four main subtypes, or “scripts” (and many of his observations apply equally well to American movies): tales of sexual transgression and punishment (e.g., The Scarlet Letter and its multitudinous progeny); the “up from” novel, which follows the protagonist from obscurity to prominence, and often back again; the romance of the divide, which dramatizes racial, cultural, or geographic fissures (all of Faulkner; Gatsby); and the “compendious meganovel,” which is generally not a true societal macrocosm, but more of a microscopic examination of a particular group of people or episode(The Goldfinch, Underworld, possibly).

Buell bases part of his analysis on the democratic notion that bloggers, internet chatters, and Amazon commenters’ views are important, too, thereby eroding the “firmness of the high culture versus mass culture distinction.” That seems admirable in concept, but shaky in execution, having tested my perceptions of various books against those of my fellow-amazonians and found bewildering diversity, with “Brilliant—best book ever!” followed by “Blech. Couldn’t finish it.” And, all-too-clearly, what sells is not the same as what is of lasting value.

For the record, books repeatedly cited as leading G.A.N. candidates by Buell and his reviewers include the schoolroom staples: Moby Dick, The Scarlet Letter, and Huckleberry Finn, along with Philip Roth’s “American Trilogy,” Ralph Ellison’s The Invisible Man, and Toni Morrison’s Beloved. (By contrast, the aforementioned readers place at the top of their lists of favorite books the works of Ayn Rand and L. Ron Hubbard, To Kill a Mockingbird, and The Lord of the Rings.) More recent G.A.N. candidates include David Foster Wallace’s Infinite Jest and Jonathan Franzen’s The Corrections. I did finish that one, but I didn’t want to.

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Eastern State Penitentiary

Eastern State Penitentiary, prison, isolation

Eastern State Penitentiary, Philadelphia (photo: author)

Many East Coasters recognize the photo featured on this website home page as taken inside the crenelated walls of Eastern State Penitentiary. A “model” institution when it was built outside Philadelphia in the early 1820’s, Eastern Pen remained in use until 1970, by which time officials deemed it “not fit for human habitation.” Governing magazine’s David Kidd recently created a photo essay about this crumbling institution, now near the city’s downtown.

Although the felons have left, today Eastern Pen is a tourist attraction and hosts concerts and other events. If you visited it today, May 10, you could attend a reunion of inmates and guards, who would answer your questions about their former lives there. Every fall, it hosts Terror Behind the Walls, “a massive haunted house in a real prison.”

Kidd points out that the Quakers who built Eastern Pen originally constructed only single-person cells, so that miscreants would have absolute solitude to reflect on their crimes and on the Bible. This, the founders believed, would make men truly penitent (“penitentiary”). In this original sense, a penitentiary differed from a prison, where convicts mingled and shared cells. From the time a prisoner entered Eastern Pen and was led to his cell (wearing a hood) until the time he left (also hooded), he never saw or spoke to another human being. Later, with more crowding, that changed.

The city fathers were proud of their innovation and eagerly showed it to visitors, one of whom was Charles Dickens. Dickens was horrified at the suffering he believed this total isolation would produce. He was inspired to replicate it in A Tale of Two Cities, where the solitary cell in the Bastille drove his character, Dr. Manette, insane.

 

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White House Humor

White House

(photo: pixabay.com)

New York magazine has collected the “best” humor from some sixty years of White House Corrrespondents’ dinners. Some painful reads there! An example from our current President: “These days I look in the mirror and I have to admit I’m not the strapping young Muslim socialist I used to be.” That was 2013. This year he said, “These days the House Republicans actually give John Boehner a harder time than they give me, which means orange really is the new black.” The writing has definitely improved over the years. Going back seven or eight administrations, you have to wonder, why were these people laughing?

This year’s dinner received the perennial criticism from some journalists, including Bob Garfield of NPR’s On the Media, who thinks the dinner is a violation of the separation of source and reporter, from his position on the outside, looking in.