
photo: Nick Kenrick, creative commons license
Data journalist Ben Blatt has used his quantitative approach to analyzing classic novels and 20th century best-sellers to test whether some of the common advice writers receive is reflected in successful books. (Yesterday, I reported some of his findings about differences in writing by and about men and women.)
Numerous authorities—most notably, Stephen King—advise against using –ly adverbs. King goes so far as to say the road to hell is paved with them. Instead, these authorities say, find a more robust verb that can carry your meaning on its own, unaided. Blatt’s example is, instead of “He ran quickly,” say, “He sprinted.” Saves words too.
As it turns out, Blatt’s research reveals that more accomplished writers do tend to rely on good strong verbs instead of adverbial modifiers. In a chart, he shows that Hemingway used 80 –ly adverbs per 10,000 words, where as E.L James (author of the 50 Shades books) used almost twice as many, 155 per 10,000. Here’s one of hers: “Mentally girding my loins, I head into the hotel.” A bit hard to visualize there.
Another precept Blatt tested was Elmore Leonard’s avoid-the-banal advice: “Never open a book with weather.” Yet best-seller Danielle Steele starts her books with weather about half the time (46 percent), and even Leonard has done it, maybe twice in 45 novels. By contrast, many literary authors (Joseph Conrad, Ernest Hemingway, Toni Morrison, and others) never do so, across dozens of books.
Parlor Game
Here’s a parlor game for you, based on Blatt’s findings (his book has many more). What are the three favorite words of these authors? Can any of your erudite friends come close?
- Jane Austen
- Truman Capote
- Ernest Hemingway
- K. Rowling
- Mark Twain
And here are the answers: JA (civility, fancying, imprudence); TC (clutter, zoo, geranium—bet you didn’t get that one!); EH (concierge, astern, cognac); JKR (wand, wizard, potion); and MT (hearted, shucks, satan).
You can order the books below (affiliate link):
Further Delight
While researching this article, I ran across this fun list of 100 Exquisite Adjectives.

The affirming new Broadway musical Come from Away is lively and warm-hearted, with a special tug at the heart for every American remembering 9/11. On that terrible September morning, dozens of planes carrying thousands of passengers were en route to the United States when the country closed its airspace. Those planes had to land somewhere else, and 38 of them landed in Gander, Newfoundland, the rock in the sea.







